Esports tournament organiser BLAST has partnered with food and beverage brand CTRL as well as furniture company Eureka Ergonomic for the upcoming Rainbow Six Siege (R6) Atlanta Major 2023.
CTRL and Eureka Ergonomic will be featured in the tournament’s branding and activations, both physically and digitally, as a result of the partnerships.
In addition, CTRL will run an activation booth in the tournament’s arena. Eureka Gaming will provide the competing players with gaming chairs.
The R6 Atlanta Major 2023 is the last Major of the game’s 2023 competitive calendar. Taking place from October 31st through November 12th, it will see 24 of the best R6 teams from nine regions compete for a total prize pool of $750,000 (~£618,000). Teams will also be able to earn points required to qualify for the Six Invitational 2024 in Sao Paulo, Brazil.
During the Atlanta Major 2023, CTRL hopes to increase awareness of its new protein cookies among the R6 community. CTRL was launched by Team Envy founder Skyler Johnson and received investment from FaZe in 2020.
US-based furniture company Eureka Gaming produces gaming chairs and desks with a focus on healthy sitting.
BLAST organisers tournaments in various esports scenes, broadening from its initial remit in Counter-Strike to also now include R6, Fortnite and others. The organisation recently secured €12.7m (~£11.1m) in funding to support its global expansion plans.
BLAST previously held an R6 Major in May this year, the BLAST R6 Major Copenhagen 2023, which became the reached 118,000 peak viewers per Esports Charts data. The company also partnered with tournament platform Challengermode for its R6 Majors.
Alexander Lewin, VP of Distribution and Programming at BLAST, commented on the partnerships with CTRL and Eureka Ergonomic: “We are delighted to bring on two reputable brands ahead of the last BLAST R6 esports arena event of 2023.
“We look forward to creating digital and physical activations for both brands to help integrate them into the event in a way that will bring fun and value for the Rainbow Six Siege esports community.”