Articles from November 2022

Lando Norris-founded esports organisation Quadrant has secured a partnership with gaming audio equipment brand JBL Quantum.

As the official headset partner, JBL Quantum will provide its range of headphones to the organisation’s content creators. According to a release, other activations between both entities are being worked on, but specific details have not been revealed.

JBL’s gaming brand becomes Quadrant’s fifth partner, per the organisation’s website. This includes content creation brand Elgato, SCUF, Veloce and Gillette.

Founded in 2020 as a content creator-focused brand, Quadrant announced its first foray into esports through the Halo esports scene last year. In 2022, Quadrant was selected as a Halo Championship Series partner team for the next season alongside North American esports organisation Complexity.

Alongside Halo, Quadrant’s portfolio of content creators includes sim racing streamers Aarav and Steve Alvarez Brown, as well as Call of Duty Warzone content creators RiaBish and Fifakill.

Simona Bara, Senior Product Marketing Manager Gaming for JBL Europe, commented: “Our JBL Quantum headsets with accurate, immersive sound and integrated head tracking will give the players a true competitive advantage to win the game.

“We know how important audio is when it comes to staying on top and immersed, so we are proud to be Quadrant’s official headset partner and help the creators amplify their gaming experience.”

Earlier this month JBL unveiled this year’s edition of the JBL Quantum Cup, an esports tournament series that is set to take place across DreamHack Atlanta, DreamHack Winter and DreamHack Valencia.

The $200,000 (~£170,000) tournament consists of competitions within both Fortnite and Apex Legends.

North American esports organisation Complexity Gaming has become the latest Halo Championship Series (HCS) partner team.

As a result, Complexity will collaborate with Halo developer 343 Industries to gain a range of benefits. This includes releasing in-game items and merchandise as well as the opportunity to host a future HCS event.

Complexity becomes the eleventh partner team of the circuit, joining the likes of OpTic Gaming, Fnatic and recently partnered organisation Quadrant. Earlier this year, the HCS announced it would be expanding its partner team programme, giving between one and three teams an opportunity to join. The organisation becomes the second team to join since this expansion.

Following the launch of Halo Infinite, the HCS recently finished its first competitive season with the Halo World Championship. OpTic Gaming were crowned winners after defeating Cloud9 in the finals, taking home $400,000 (~£345,900) in prize money.

Shortly after the conclusion of the tournament, the HCS unveiled a calendar of events taking place prior to the HCS Year 2 Kickoff Major in February 2023. Prior to the kickoff, OpTic and Spacestation Gaming will host events.

Throughout 2022, Complexity has continued to maintain its position as one of North America’s largest organisations. In August, it partnered with restaurant chain Denny’s and in October, Dallas Cowboys cornerback Trevon Diggs joined Complexity Stars to help grow the organisation’s online presence.

Last year, Complexity Gaming united under GameSquare Esports’ portfolio of companies following the north American organisation acquisition. Some of GameSquare’s other companies include agencies Code Red Esports and Zoned Gaming.

Justin Kenna, CEO of GameSquare Esports, spoke on the deal: “Halo is a historic franchise with a highly engaged global fanbase that adds to Complexity’s large following, which has grown tenfold in the past 18 months.

“Competition is at the core of Complexity. Our teams and content creators are reaching more people than ever before, and brands are taking notice. We are proud to have been selected to join HCS and we are excited by the many opportunities that are available to partner teams.”